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Have you ever heard of the term Influencer Marketing?
92% of consumers read online reviews before they make any purchasing decision.
It all comes down to three letters - W.O.M (Word of Mouth).
Most people rely on feedbacks and recommendations made by other consumers. It's a matter of trust, and consumers trust other consumers when it comes to smart shopping.
And so, Influencer Marketing was born.
An Influencer is an individual who has a substantial online presence that can influence the opinions and behaviors of others. Influencers are perceived as thought leaders, experts in their field, and the most effective partners that brands can have for elevating their online business.
Who can be an Influencer?
Influencers can be bloggers, social media personalities, strong reviewers – people who spend their time producing interesting and reliable quality content.
Becoming an Influencer on ReviewMaster is easy. By constantly sharing authentic and trustworthy reviews and engaging with others, you can gradually build yourself a follower community and have more and more users reading your reviews and even relying on them before making a decision.
Here's how to get started.
Writing quality reviews and offering genuine feedback on brands and businesses is one of the most proactive ways to being noticed as an Influencer.
Remember, good reviews draw attention, readership and followers.
With the rise of Influencer Marketing more and more brands and businesses reach out to powerful individuals because their online presence is highly effective in persuading consumers to buy.
This your opportunity to be associated with these well-liked brands.
A significant part of being an Influencer is to always produce interesting, quality content that people will trust. When you write reviews, it is important to include relevant details and maintain a respected language that both readers and brands will value.
Whether you had a positive or negative experience, be sure you will reach more people and get the attention your review deserves if it is written in a manner everyone can relate to. Otherwise, your review may sound too 'perfect' or simply antagonistic.
When you are perceived as a reliable source for reviews and feedback, not only will you get the right attention from readers but from brands as well.
As an active community, ReviewMaster encourages reviewers to commend each other for their accomplishments and profiles. ReviewMaster has the right tools to help you engage with other reviewers and draw attention to your profile and reviews.
You can use Reviewer Votes to commend reviewers for their Helpful, Funny or Cool reviews, send compliments to especially outstanding profiles, follow reviewers and share their reviews on your social media channels. Most likely, they will return a favor. Learn how to leverage these tools to your benefit.
This is a great way for you to establish a follower base and build strong relationships with other reviewers. By doing so, your reviewer power shines through – visible to brands.
Becoming an influencer is not a one-time thing. It’s all about building credibility with other reviewers in the long run.
To become a valid and trusted source of information, provide readers with accurate details of your experience. Accurate dates, times, locations, shipping, and delivery information, order details, customer service response time and everything else you may think is crucial to add to your review.
Be sure that adding insignificant details may defeat the purpose of catching attention. Do you really need to disclose what you wore that night or which car you were driving to get there? Perhaps. Only if it serves a purpose and benefits your review.
The more relevant information you hand over, the more credible you seem to other reviewers and readers and the more helpful your review.
Much like your offline persona, your online persona is important. It explicates who you are in the online environment. Since more and more people meet and develop friendships and relationships online, your online reflection needs to come out as trusted (hence, Facebook sign up / log in verification).
There's a reason to invest in becoming an Influencer in this day and age. Start building your online presence with ReviewMaster. The Sky is the limit.